Create a product to design branding, packaging, and brand extensions for.
Get a Grip is a hand repair kit for anyone who works with their hands. The target audience are CrossFit athletes and gymnasts. CrossFitters specifically, deal with hand wounds that could benefit from the objects in the kit. It could be sold at CrossFit gyms, athletic companies, everyday gyms, pharmacies, etc.
Looking at other CrossFit brands and logos, I found that a lot of them go for the rough, textured, fight club vibe. I wanted to portray this rough and tough feeling but still keep the product modern. Knowing that CrossFit is a trendy and addicting activity, I wanted to go for a style that is hip, but also tough enough to be seen and sold in a gym.
ILLUSTRATION STYLE MOODBOARD
Inspiration (not my own work), old school tattoo style moodboard.
I chose to use a simple box design, somewhat similar to a first aid kit.
Inspiration (not my own work).
Some of my first concepts cleaned up in Illustrator using simple line art and custom type to get an edgy vibe.
My initial prototypes were not sturdy enough to hold all of the items in the kit, with exploration of box styles I found that a larger stronger box would display the items nicely and securely.
Making the necessary adjustments from the prototypes lead to my final design.
I chose to go with a simple box design with thick durable material, the interior of the box contains black foam with cut outs to hold each item included in the kit. The objects are branded as well.
POINT OF PURCHASE DISPLAY
We also had the chance to build a point of purchase display. For Get a Grip I wanted to include materials that are used in a CrossFit gym. This included black mat on the bottom of the display (like the floor of a gym), plywood boxes, metal bars and thick rope.
GET A GRIP COMMERCIAL
For this project we also had the chance to create a brand extension, which could be anything from t-shirt designs to website designs, or even a commercial. With my interest in video production, I chose to create a short commercial for Get a Grip.